And what a glorious one it is in Southwestern Ontario.
We have truly been blessed this year when it comes to weather. Supposed to top the 20 degrees celsius mark by week's end and sunny! Can't ask for anything more at this time in March!
Before I start my blog post today, I want to announce that in honor of my affiliation with That's what She Said. I will be giving away a copy of my book Highland Legacy to one commenter this month on any of the Tues Blog spots.
While this is not a new topic for some, it is one that can never be stressed enough.
After spending countless hours on your manuscript, the nail biting days and weeks waiting to see if it will be picked up by an editor or agent, your book deserves its best shot at being purchased by the reading public.
In e-books, especially a striking cover, a catchy title and a blurb that leave them wanting more is imperative.
A lot of authors do not have final say in their cover, but since it is your first shot at attracting a buyer, you should advocate for the best one you can. The cover should scream buy me and be genre appropriate. If you have a sexy Scottish Highlander on your cover, it better be a book about a sexy Scottish Highlander. Book covers that deceive will only discourage readers from buying any future books from an author.
Since readers can't physically pick up and ebook and hold it in their hands, they are drawn visually to an ebook. Bold, Clear graphics, theme/genre appropriate/ something that makes it stand out. Personally, I prefer to have the couple on the book or an indicator of what they might look like, but some have found success in a scene that lures the reader.
The title is also something that you need to put a lot of thought into. Again if your book says Highland Fling...it better have a Highland theme. Short and to the point is best. Titles that go on forever are a red flag that the book might drag on as well. Tell the reader what you have written in a few well chosen words. This might be one of the hardest parts of writing a book, but if you chose a winning title, the book has a much better chance of selling.
Finally, but no less important is a good blurb. Once the reader is tempted by your cover and title, you need something to get them to buy the book. Too often an author tries to tell the entire story in a book blurb. Think about it. Why would someone buy a book if they already know what is going to happen.
Short, concise and and a hook to leave them wanting more is imperative. Three or four short sentences, giving the reader a taste of what to expect is all you need. Think of it as pitching to an editor. This is no different. The end result is the same. You want to show off your book, dazzle them with your words and leave them wanting more. You want them to buy your book.
If you have never written a three line pitch, there are many online workshops you can take and it is well worth the time and money spent.
COVER-TITLE-BLURB...make that your mantra and you will be well on your way to selling your book!
Happy writing and reading!
book trailer: http://youtu.be/Yz3IA4Lu464